I'm a brand marketer & creative strategist at adidas, leading campaigns and activations for top athletes and global products currently focused on Soccer. I help guide the brand storytelling in partnership with some of the world’s best creative agencies, and over the last ten years, I’ve had the pleasure to work on just about every sport category at adidas. Currently I, along with an amazing team, lead the storytelling for the MLS partnership as well as help craft the brand expression of Global Soccer in North America as we head towards the 2026 World Cup. My passion is connecting the power of sport & athletes to the fans and the cultural communities that surround the game.